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Pharmaceutical
advertising works, but at what cost?
Open your favourite magazine or newspaper, or turn on the nightly
news. Odds are you’ll read or hear about the ever-rising cost
of healthcare, and you’ll also see one of the main drivers
to increasing costs - direct-to-consumer pharmaceutical ads.
Customer
focus boosts returns: Study
THE world’s top pharmaceutical companies focus efforts on market
segmentation activities that drive demand and market growth, according
to a study from Best Practices, LLC.
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