From The Editor's Desk
For a Biotech-slant in Pharmacy
‘The theme of the recently held 54th IPC at Pune, ‘‘Biotechnology - a challenge to Pharmacy Profession,’’ has rightly been chosen by the organisers as more and more drugs in the present research pipeline, and the future drugs of tomorrow, are going to be biologicals in a biotechnology driven era.

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Brand building: Should it be different in pharma
In a series of articles on brand building, Dr R B Smarta in his intimitable style, has explained complex things in a lucid manner.