Medimedia to provide healthcare communication in India

EPP News Bureau - Bangalore

Medimedia, a world leader in healthcare communication headquartered in France, announced its operations in India to offer its expertise in the fields of practice management, medical education & communication and patient & consumer health education and drug information. With focussed experience spanning over three decades, Medi media is dedicated to provide expertise in all forms of healthcare communication - support a healthcare professional, an institution, a patient or a corporate and help the medical professionals in their daily practice. It is also aimed at improving quality of care for better outcome for both the healthcare provider and the patient.

‘‘Our strong point as a content provider for all links in the healthcare chain comes with the understanding of the local market, an established international back up and most importantly our code of ethics,’’ said Mei Wong, area director, Medimedia Asia. The company employs all popular forms of delivery devices like print, CD-ROMs online and live event broadcast format in order to continuously improve the dissemination of information.

In a short span of ten months, Medimedia India has been effectively offering its services to companies such as Astra Zeneca, Dr Reddy’s Lab, Glenmark, Lupin, Novartis, Torrent, Panacea Biotech, Micro Labs etc. Says Venkatraman, CEO of Indian operations, ‘‘Our aim is to make health information a fundamental right in India by making it not only informative but also communicative and user friendly.’’

As part of its first phase of expansion, the company will venture into other services like managing advisory boards, patient and community sites on the web, event management, conference management, symposia coverage to facilitate effective connectivity between academia, professionals, industry and consumers.