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Issue dated - 2nd June 2005

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‘BI has become a must-have tool for pharma companies’
George Varghese, Head, Marketing & Alliances/ Pharma & ITES, SAS India Pvt Ltd, has been instrumental in enhancing the company’s brand-building and sales initiatives in the Indian market. Business intelligence has become indispensable for pharma companies faced with the biggest challenge of reducing time to market while reducing costs, says Varghese in an interview with Balakrishnan Nair.
  
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