J B Chemicals’ Doktor Mom bags Superbrand 2005 status in Russia

EPP News Bureau - Mumbai

J B Chemicals’ Doktor Mom brand was awarded Superbrand 2005 status in Russia. It was awarded on the basis of the result of an independent council, which consists of the leading public and business figures in marketing, business analytics, advertising and design. Recently Doktor Mom received the Readers Digest award for Most Trusted European Brand 2005, a company release from JB Chemicals said here. ‘‘This award is a great honour for us and India as it reflects the efforts we have put in producing and building a truly quality product. We can proudly say that Doktor Mom was born in India and raised in Russia,’’ said J B Mody, chairman and managing director of JBCPL in a release issued by the company.

The Doktor Mom range includes cough syrup, lozenges and rub. JBCPL’s focus will be to out-license this brand to strong marketing partners for various regulated markets other than Russia, Ukraine and CIS countries.

JBCPL has recently entered into an out-licensing agreement with Ranbaxy Laboratories Ltd for Doktor Mom in Romania. Ranbaxy will market the brand while JBCPL will manufacture Doktor Mom range and provide promotional input for the brand, the release added.

Doktor Mom is the leading cough and cold brand in Russia. The rapidly growing Doktor Mom brand achieved a turnover of over US $15 million in FY 2004-05.