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OTC
Marketing A Reality Check
As more and more Indian pharma companies resort to out-of-the-box
marketing strategies to market their OTC brands, Nandini Patwardhan
tries to determine whether it is just a gimmick or whether
the unconventional strategies are here to stay.
‘If
these are not FMCGs, what are they?’
Equipped with an experience of 14 years in advertising, Asha
Kapoor is currently the Executive Director, Sudler & Henessey
(S&H). She has successfully handled OTC brands like Dettol,
Disprin, Strepsils and personal care products like Stayfree
and Carefree. She has worked with advertising majors like
McCann Erickson and Lintas before joining S & H. Take
a look at what she has to say to Nandini Patwardhan.
‘OTC
products are a part of the grocery list’
Calcium Sandoz, Dabur Honitus, Zandu Chyawanprash, Surf and
Bajaj Auto. What do these brands have in common? They have
all been handled by Suman Srivastava at different points of
time. Suman, currently the President of EURO RSCG India, carries
with him a vast experience of 19 years in the advertising
industry. He speaks to Nandini Patwardhan on the prevailing
marketing scenario of OTC products in the country.
Master
of the game
The CRO boom has left many companies waiting to strike gold.
Amidst the clutter, ClinInvent stands out not just because
of their services, Nandini Patwardhan takes a look at the
novelties of the organisation.
WTO
Agreement: Opportunity or Threat
Industry specialists believe that the TRIPs agreement is a
great opportunity for Indian pharma to head towards research,
but help from the government may be required when it comes
to financing R&D projects. Deepali Gupta explores the
industry opinion.
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