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The
business of being human
Globally pharma companies spend billions in community outreach
programmes. But is this funding a one-way process? In her
search for answers Nandini Patwardhan finds companies stand
to benefit as much from CSR initiatives as the community.
Selling
Right
Medicines affect the well being of nations, and this puts
a massive responsibility on the pharma industry to market
its products in an ethical manner. Here's what members of
the industry say. By Deepali Gupta.
Connecting
to customers
Bangalore-based Himalaya Healthcare, one of the front runners
in ayurvedic medicine, understood the need and significance
of an integrated CRM solution and implemented Talisma's Customer
Interaction Management Solution (CIMS). Sonal Shukla provides
a sneak peek of the IT implementation.
'Selling
is not just a matter of sales force'
Concordas, a professional service company providing research,
development and commercialisation services to life sciences
industries, has recently joined the OPPI. It is now the first
British professional services company to join the premier
trade association for pharmaceutical MNCs and R&D in India.
Colin Greenstreet, Founder and Chief Executive discusses Concordas's
plans for India with Sonal Shukla.
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