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www.expresspharmaonline.com FORTNIGHTLY INSIGHT FOR PHARMA PROFESSIONALS
16-31 January 2006  
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    PHARMA LIFE
 

The Scientist CEO
Albert Einstein was a brilliant discoverer, without whom life as we know it is unthinkable. Alexander Fleming transformed the world of medicine. However, if they had to market their products, could they have done it? If they had to draw a scheme of finances to build an organisation, would they have been successful leaders? Katya Naidu discovers the requirements for leadership.

What is an opportunity?
One fundamental reason companies struggle to identify opportunities is because they lack a clear definition of what an opportunity is.

On the top gear
No white coat, no stethoscope over his shoulder and no big round glasses. Dressed in a sleek shirt, grey pants and a tie, Dr Kiran Marthak looks like a businessman on the prowl and not a doctor. If not for his business sense, he would have been just another general practitioner doling out prescriptions and not the one who decides what doctors prescribe. Katya Naidu profiles the Medical Director of Veeda Clinical Research.


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