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Staying
on top
Stern Stewart & Co popularised the concept of Economic
Value Added (EVA) to ascertain whether companies meet their
shareholder's expectations or not.Nandini Patwardhan examines
the concept and its relevance to the Indian pharma industry
in today's day and age.
Giant
steps from Mankind
Mankind Pharma is one of the fastest growing domestic pharmaceutical
companies, making a strong impact on the Indian pharma scene
for the past decade since it came into existence.Sapna Dogra
finds more.
Prescription
for success
The ability to corporatise the concept of homeopathy clinics
and position it on the positivity platform, without being
perceived as recreation, has made them trendsetters in the
Indian homeopathic arena. Sonal Shukla goes behind the scenes
to understand the nitty-gritty of positioning the brand called
Dr Batra's Positive Health Clinic.
Countering
counterfeits
Counterfeit drugs are a dilemma faced by not only drug companies
but also regulators, insurers, caregivers, and patients. Counterfeit
drugs are a global challenge and criminal counterfeiting operations
are on the rise. Kirupakar B R takes a look at some
of the technologies available to prevent counterfeiting.
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