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Building
the bond
Both doctor and MR today require an optimised interpersonal
relationship. Sonal Shukla finds out the ways and means to
build this bond
Juggling
with GCP
Compliance with GCP guidelines is a must for a CRO to succeed
in today's competitive environment. But do they continue to
comply post the audit by the client company? Sonal Shukla
finds answers
Smartening
up the growth
Growth comes from many quarters and sustains on basic values
of integrity, industry and innovation. As one of the foresighted
pharmaceutical company in India, J B Chemicals & Pharmaceuticals
seems to have understood this fundamental fairly well. Sonal
Shukla finds out
Getting
into the physician’s mind
Dr Rajan T D talks on the various stages of brand selection
and the methods that pharma companies should adopt to get
into the physicians’ mind
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