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In
the News
As pharmacos get globalised and communication gets real-time,
there is a need to communicate right information at the earliest
and in a manner that would enhance the corporate brand image.
But are pharmacos getting more media savvy? Nandini Patwardhan
finds out.
Changing
with the times
A caterpillar metamorphasises to become a beautiful butterfly.
Similarly, Plethico Pharmaceuticals has evolved from a generic
marketing company to a herbal and nutraceutical company with
an international presence. Katya Naidu looks at the growth
path
Why
patients hate medicines?
There are numerous problems that a consumer faces while buying
medicines. These problems could serve as a lesson in drug
packaging, pricing and availability for pharma companies.Dr
Rajan T D gives an overview.
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