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Fire-walling
counterfeits
Counterfeit drugs not only affect a company's reputation but
they are also detrimental to patient safety, making this a
magnanimous issue. Katya Naidu takes a look at the different
strategies deployed by pharmacos to fight counterfeits.
Avoiding
a patent challenge
Nick Burrows gives a number of ways by which companies can
avoid a patent challenge
Discovery
Licensing
Edward Coutinho writes about discovery licensing, which is
right now, the big pharma magic potion.
In
60 seconds
The sales force automation (SFA) software of TVS Electronics
(TVS-E), loaded on the handhelds of pharma sales representatives
(PSR) has helped Dr Reddy's Laboratories (DRL) to streamline
the working of field force. Sonal Shukla takes a look.
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