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www.expresspharmaonline.com FORTNIGHTLY INSIGHT FOR PHARMA PROFESSIONALS
16-31 July 2006  
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Home - Pharma Life - Article

Book Extract

Preparing the organisation for change

To quote an anonymous author, "Change is inevitable except from a vending machine". Most individuals and organisations do not readily embrace change. Often, they take steps to avoid it. In many cases, individuals expend more energy resisting change, without realising that it would take lesser energy to just change. It is human nature to accept status quo and feel uncomfortable about the unknown state brought on by change. A plethora of research exists on the topic of change and change management. Thousands of consultants are employed because of the inevitable and constant need for effective change management in organisations. And within organisations, effective change agents are desired commodities.

Leadership commitment for change

Leadership commitment for an organisational activity, including change, is a key ingredient to effectively managing an organisation. Leaders must be actively engaged and "walk the talk". Leaders should create or foster a culture where change, spurned by continuous improvement, is expected, and desired behaviours are rewarded. Leaders also need to assign and support effective change agents within an organisation, and hold key members within the organisation responsible and accountable for achievement of results and continuous improvement. Status quo should not be tolerated.

The old adage "manage change or change management" cannot be more true. Unfortunately, most organisations, and people, don't deal with change particularly well. In addition to leading by example and supporting change within an organisation, leaders need to help create an environment where the need for change is understood by everybody. Sometimes, this is communicated in a crisis mode, such as by an organisation in dire financial straits and about to go out of business.

By this time, it is probably too late to change. And the key stakeholders—employees, shareholders, communities, and so forth - will hold the leaders accountable for not having made the necessary changes to keep the organisation viable and successful.

Leaders need to create or reinforce a culture that promotes change. Employees will constantly invoke the "WIIFM" adage - "What's In It For Me?" Leaders, working with their change agents, need to help the entire organisation understand the need for change and the impact it will have on all individuals and parts of the organisation. One way of doing this is by estimating the magnitude for change.

Implementing Strategic Change Tools for Transforming an Organization Steven H Hoisington and SA Vaneswaran
Tata McGraw-Hill Publishing Company limited

 


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