|
Hello
doc!
Medical Representatives (MRs) have been deploying various
strategies to catch the doctor’s attention and increase
brand recall. Nandini Patwardhan explores the various visual
aids and freebies that MRs are using.
A
new dawn
The name speaks of a company that has kept an eye on every
new technology and yet, maintained its focus. Sun Pharma is
the rising sun in the real sense, Sushmi Dey discovers.
Access
to life
Neesha Patel writes about the implications of patenting AIDS
drugs in India.
Behind
the scenes of an IPO
In mid-2005, after eight years of its operations, Nectar Life
Sciences set out on an important journey, that of a public
offering. Vanessa Mahapatra tracks the IPO expedition
|
