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OTC
Marketing—A reality check
As more and more pharma companies resort to out-of-the-box
strategies to market their OTC brands, Nandini Patwardhan
tries to determine whether it is just a gimmick or if these
unconventional strategies are here to stay.
Behind
a successful woman…
Some are from Mars and some are from Venus. Some are made
to cook and serve and some are meant to rule and govern. These
are the theories of the past, which are as valid as 'earth
is flat'. Katya Naidu talks to some former residents of Venus
who made it big in planet pharma.
Cracking
the RNA code
As we unravel the mysteries of life, scientists are looking
at conquering death, by a drug which acts at the genetic level
and solves all the human problems. Katya Naidu gives an account
of the futuristic RNAi therapy.
Time
for a makeover
Organised players are slowly making inroads into the highly
fragmented Indian pharma retail industry, thereby changing
the dynamics of the segment. Nandini Patwardhan takes a look
at this emerging trend in pharmaceuticals industry.
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