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All’s
well that feels well
Indian pharma is witnessing a trend of sorts, with advertising
taking the 'wellness' turn. Nandini Patwardhan takes a look
at DTC campaigns and OTC advertising that has gone the wellness
way.
It
takes two to tango
Indian lifescience companies take the partnership plunge,
writes Vishnu Shankar, Industry Analyst, Chemicals, Material
and Foods Practice, Frost & Sullivan—South Asia and
Middle East.
At
your door: XPS
From conventional cargos to door-to-door service, XPS has
done it all. K Prabhakar, President and CEO, XPS talks to
Sushmi Dey about its services to pharmacos.
Standing
Tall
Rising from the ashes of Core Healthcare, Claris Lifesciences
focussed on parenterals and injectibles and adopted a business
strategy, which enabled them to stand tall in the pharma and
biotech industry. Arshiya Khan tracks the journey
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