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www.expresspharmaonline.com FORTNIGHTLY INSIGHT FOR PHARMA PROFESSIONALS
16-31 May 2007  
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     MANAGEMENT - Insight for Managing Pharma
 

At the forefront of wellness
Brand management is their core competency and many of their brands figure in the top 300 list. B N Singh, Managing Director, Alkem Laboratories chats with Nandini Patwardhan about the company, its journey, its strategy and the future course of action.

'Lifsciences is a healthy space to be in'
Greg Herrema, President, Scientific Instrumentation Division, Thermo Fisher Scientific highlights the opportunities in the Indian market, in conversation with Arshiya Khan.

One long journey
Siro Clinpharm has come up taking the right risk at the right time. Arshiya Khan tracks the journey

Divide and sell
Gauri Chaudari elucidates the importance of segmenting and targeting practices in ethical pharma marketing.

Less time training, more time learning
Anil Chhikara, Founder President, 24x7 Learning narrates to Katya Naidu, the importance of eLearning.

Of science, ayurveda and Dadima
Himalaya Herbal Healthcare has tried to dispel the myths surrounding ayurveda. Ravi Prasad, Executive Director, Himalaya Global Holdings chats with Nandini Patwardhan on the company's approach to marketing this age old science.


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