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The
Eastside story
The Asian chrysalis is all set to metamorphasise. India too
is all set to play a major role in the transformation. Nandini
Patwardhan finds out in conversation with Daara Patel, Secretary
General, Indian Drug Manufacturers Association (IDMA).
'Awareness
has to go up and prices have to come down'
With Pharma companies and FMCG players both eyeing the nutraceutical
segment, one might expect competition to heighten in the category.
Suman Srivastava, Chief Executive Officer EuroRSCG India chats
with Katya Naidu about this segment and the impact
of interplay between companies from both the segments.
Database
marketing: Ignore at your peril
Gauri Chaudari elucidates the importance of database marketing.
Schott
manufactures Fiolax in India
Schott has invested Rs 40 crore in a glass melting plant in
Jambusar near Baroda. The company will use this plant to manufacture
it's globally popular superior quality brand Fiolax tubings.
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Sartorius
joins hands with Stedim Biosystems
Sartorius has signed an agreement with Stedim and its founders
thereby combining its biotechnology division with theirs to
create a globally leading technology provider for the biopharmaceutical
industry.
Sartorius
launches disposable tubings
Sartorius has launched BioWelder and BioSealer, the new products
for connecting or disconnecting of thermoplastic tubing in
biopharmaceutical manufacturing processes.
Advanced
Enzyme sets up new plant
Advanced Enzyme Technolo-gies (AETL), India's biotechnology
pioneer specialising in the manufacture of enzyme and probiotics
has set up a new manufacturing plant in Indore.
Bilcare
and ACRP open research academy
Bilcare Research, has announced the launch of the Bilcare
Research Academy in partnership with Association of Clinical
Research Professionals (ACRP).
Power
of blue
Every product under the Vicks umbrella is a story that inspires
marketing ingenuity. Garima Arora charts the advertising journey
of Vicks Vaporub and its extensions.
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