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Start
of a journey
As SMEs take baby steps towards the long and arduous journey
to growth, much has been left to be done by government and
trade bodies. S V Veerramani, Chairman and Managing Director,
Fourrts Laboratories, Chairman-SME Committee, IDMA and Chairman-SSI
Committee, Pharmexcil elucidates; in conversation with Nandini
Patwardhan.
Indian
innovation at crossroads?
While TRIPs is good news for India, Clause 3d is not so. Prof
Trevor M Jones tells us why
De-mythifying
ayurveda
While some believe that ayurveda provides miraculous cures,
others question its authenticity and safety. Arshiya Khan
tries to dispel some myths associated with ayurveda.
No
needles attached
The launch of the MiniMed Paradigm REAL-Time System by India
Medtronic last year marked a revolution in insulin therapy
worldwide. While Milind Shah, Managing Director, India Medtronic
talks about the evolution of the system, leading diabetologist,
Dr H B Chandalia shares his views on the utility quotient
of the product; in conversation with Aashruti Kak
Anchoring
success
The journey of innovation at Himalaya Healthcare is best told
through the success story of Liv.52. Over the years, its unprecedented
marketing strategy has placed the product where most advertised
OTCs only aspire to be. Garima Arora maps the voyage of one
of the most sought after brands in India
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