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Communication
at its best
Is it the desire of pharmacos to connect with the customers
that is driving the healthcare communications boom in the
country? Or is it the case of a new discovery of an old box?
Nandini Patwardhan finds out.
What's
in a brand?
What attracts the average consumer to a brand? Renuka Vembu
tackles the theme—brand pride
Hundred
not out!
Where there is a will, there is a way and this rings true
for Alembic Pharmaceuticals. Alembic's 'try me' instead of
'why me?' attitude towards challenges has indeed made it survive
the odds of the past century. Sachin Jagdale checks the score
Not
new enough?
Is the Section 3(d) of the Patents Act tripping away from
TRIPs? Katya Naidu explores the opinions of industry leaders
in the light of the judgement on Glivec
'Schedule
M was a hasty decision'
Pharma small scale industries have been hit hard with the
implementation of Schedule M and setting up of excise free
zones. T S Jaisankar, Chairman, Confederation of Indian Pharmaceutical
Industry (CIPI) and Director, Quest Life Sciences, shares
his views with Sandeep Moudgal.
The
Oyster's Calcium
Shelcal, an eighteen-year-old brand has become one of Elder
Pharmaceuticals' three biggest brands. What differentiated
Shelcal from others? Arshiya Khan finds out
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