Company Watch

Concept pharmaceuticals rolls out an anti-ageing product

Our News Bureau - Mumbai

Concept pharma launched "Ajar", an anti-ageing product, with its formulation based on Rasayan concept, validated with modern scientific methods. This product is targeted to the age group above 35 and promises no side effects. A B Gupta, Managing Director, Concept Pharmaceuticals said, "Ajar is truly and first of its kind herbal product in health and wellness drug market. With this launch, the company aims to capture maximum market share by the end of this year." Ajar basically minimises the body's wear and tear, acts as an antioxidant, improves the immunity level and also energises the whole system. Ajar is a pure herbal product that can be obtained over the counter (OTC). Concept Pharma presently plans to launch Ajar in Maharashtra, Gujarat and within three months to spread across India. Ajar will be available with all leading medical retail counters (chemist) and non-medical (general) retail counters, including the hyper markets and super markets. Concept Pharma also plans to reach masses through an anti-ageing community portal.