Providing customised high frequency heating solutions

Vivek Chinoy, Marketing Director, Electronic Devices, profiles the company in conversation with Manjusha Morgaonkar

In 1974, two engineers, R B Singh and S V Chinoy, set up Electronic Devices to provide cost effective high frequency heating solutions to the Indian pharma industry. Over the last thirty years, it has grown significantly and has gained valuable experience in designing caps, wads and bottles suitable for cap sealing, along with being instrumental in developing wads for various types of bottles and materials to be packed.

Product history

The introduction of induction heating machines was mainly focused on launching new applications in the market. Induction cap sealing was introduced for the first time in India by Electronic Devices for Procter & Gamble's Vicks Vaporub. Subsequently, multinationals like Cadbury, Nestle, Penzoil, Gulf Oil and Shell too purchased several machines. The company's first machines were designed on the electron tube technology. Subsequently, as new generation components were available, solid-state machines were developed to meet the market requirements. Induction cap sealing machines for packaging formulations in bottles and jars are to keep them leak and tamper proof. They include lab scale induction cap sealers for stability tests, induction cap sealers for pilot plants, induction cap sealers for high and medium speed production, SCADA (Supervisory Control And Data Acquisition) for end of line packaging, online monitoring and diagnosis of faults on bottling line vision system, liner/induction seal inserting machines, induction heaters for heat treatment of tablet punches, and welding inverters for fabrication of pharma equipment and vessels. SCADA for online monitoring and diagnosis for end of line is our latest product in the market.

Customer satisfaction

As the customers' demands grew, more and more features were added to enhance different monitoring and diagnosis equipment. Today, Electronic Devices can boast of providing features available with any induction cap sealer in the world. The company has also developed special sealing heads to suit any type of cap, be it CRC, flat, spout, dispensing, round, oval, and square. Customer service has always remained the company's forte. In India, sales and customer service centres staffed with qualified and experienced people have been set up in Delhi, Kolkata, Ahmedabad, Bangalore, Hyderabad, Chennai and Cochin. The company has a strong team for failure analysis and corrective action that has helped achieving zero-defect product. It works in close association with the customers for attaining better understanding of the end user's needs.

Vivek Chinoy, Marketing Director, Electronic Devices, says, "We understand the exact requirement of the equipment and then give correct advice to our customers and help them in selecting correct equipment. We inform our end user on the benefits of monitoring devices. We also provide on site training and training workshops at our factory and conduct technology/product seminars through wide sales network."

R&D

Electronic Devices is capable of providing solutions for any demand, as far as R&D is concerned. Over the years the company has grown from a 200 square feet manufacturing facility to around 15,000 square feet. It has a full-fledged R&D department with sophistic-ated instruments and stimulation facility with a well qualified team that has also presented and published technical papers in internati-onal technical conferences. Similarly, the mechanical design facility is equipped with experience and qualified personnel along with a CAD (Computer Aided Design) facility. With over 71 people, and an annual turnover of more than Rs 200 million, Electronic Devices has a well-organised setup to cater to its global clients. For the above reasons the company's products are accepted and exported in 27 countries world wide, including UK, USA, Africa, Asia.

Presently, the company designs, manufactures and installs the widest possible range of heating equipment for induction heating as well as dielectric heating applications, with a full range of machinery based on MOSFET, IGBT, THYRISTOR or electron tube circuitry. This helps the customer in selecting the most suitable machine for a particular type of heating application. Specialised services are also given to develop and install efficient handling fixtures with which the full potential benefit of the application is achieved. Induction cap sealing applications for induction heating was devel-oped to cater to the growing needs of the packaging industry. The machines were well received and, at present, enjoy tremendous customer confidence.

So, what sets it apart from the rest? "Being a pioneer in induction cap sealing solutions since 1989, our vast experience on handling various cap shapes and sizes with updated and latest technology has kept us in the lead. We have a very strong R&D team as we have a continuous emphasis on R&D. We have a wide range of equipment, which are trouble free with 24x7 duty operation. We have customised solutions which have been time tested by industry leaders. We also have a deep understanding of the end user's requirement, owing to which we have a family of 4,500 satisfied customers and are growing with a wide sales network," says Chinoy.

manjusha.morgaonkar@expressindia.com