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The
magic of internal branding
Only if you feel happy from within, will you be able to spread
it to others. The same is true in the corporate world-only
if the company's internal brand is strong enough, will the
external image shine and survive. Renuka Vembu talks about
internal branding tactics
Communication—key
to effective negotiating
Mohan Joshi focuses on the communications skills necessary
for a successful negotiation
Training
makes perfect
A thorough knowledge of the product and the basics of marketing,
imparted through a training session, will make a medical representative
better equipped to improve performance in the field
Play
to your signature strengths
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